O bag: the innovative, up to the minute Italian brand that revolutionized the bag industry.

The company was founded in 2009 based on Padua-native entrepreneur Michele Zanella’s idea for a watch that could be “combinable”, and in 2010 it presented O clock, a watch with interchangeable silicone straps and dials, at the Salone del Mobile in Milan. Colourful, fun and affordable, in a very short time the watch was a worldwide hit. The success of O clock encouraged the creative Italian businessman to think of other accessories with the same combinable DNA as the watch.

As a result, in 2012, it launched O bag, the bag in XL Extralight Material®, as combinable and customizable as O clock. Bodies, handles, shoulder straps, inner bags to hold and protect the contents could be combined, as well as trims in a variety of materials, from wool to faux fur, to decorate and make the bag even more unique and appealing. O bag immediately became a CULT, selling over 6 million and shooting the company’s turnover to 25 million euro in just one year. Customization became the company’s trademark, and shortly afterwards it began to develop a whole range of bag and watch styles, and much more.

As well as combinable bags and watches, O bag now also produces “O sun” sunglasses, “O hug” wallets, “O shoes and “O slippers”, and houseware items such as the “O joy” smart lamp and “O eat” lunchboxes. In 2016, noted Italian designer Matteo Cibic designed One, a strictly Made in Italy modular backpack comprising three elements to mix and match – cover and shoulder straps in technical fabric and an XL Extralight® base. Each O bag product is distinguished by the letter “O”, which stands for the three elements underlying the brand’s philosophy: ONE, ORIGINAL, OWN.

Being 100% customizable to suit individual tastes, all products are unique and original. This philosophy means the O bag customer becomes part of creative process for the Italian brand’s products. By creating their personal composition, the customer further reinforces the uniqueness and originality that is the brand’s hallmark.


O bag’s success is based on values such as simplicity, team spirit, eco-sustainability, support for the local area, friendship, family and care for the environment. Youthful, dynamic, Made in Italy but of international scope, with a focus on research, development, innovation and design, the company believes in supporting its local area, and indeed its network of suppliers are located mainly in the Veneto region.

With an always forward-looking approach, it quickly picks up on trends and develops them with its young, talented in-house team. The vital importance of team spirit is reflected in its enterprising and equally youthful management, which aims to make O bag a standard setter in Italian and international business and retail, from creation of the product to its distribution and customer services. Since 2012 O bag has been involved in developing retail worldwide.

Today, O bag is present in more than 50 countries, with a network of over 400 either company-owned or franchise stores, as well as widespread wholesale coverage in over 500 multibrand stores. Store concept is based on a simple, clean, streamlined layout that reflects the brand’s philosophy and enhances the product to offer customers the best shopping experience.

O bag stores can be found in malls and the world’s busiest city centres, from Rome, Venice, Barcelona, Paris, Warsaw, Brussels, Vienna and Moscow to Miami, Montreal, Manila, Delhi, Johannesburg, Santiago de Chile, Playa del Carmen and China, with 20 stores in Beijing, Shanghai and Chengdu. The partnership with El Corte Ingles in Spain, where the brand has so far opened 8 shop-in-shops, is going from strength to strength, while new challenges have been taken up since the start of 2019 with the opening of shop-in-shops in the Falabella, Chile and Sogo, Kuala Lumpur department stores.


Over 2,000 sq.m. of office space, a 400 sq.m. showroom for the presentation of collections, a 500 sq.m. photographic studio and more than 400 sq.m. of staff amenities, including a canteen, recreation areas and a gym.
The building was designed with the aim of creating a comfortable, stimulating work environment while communicating the philosophy of a company known for its vivacity and eye for the latest trends.
The Campodarsego headquarters and the logistics division together employ more than 110 people, while employees in the Italian network number 360, and 200 in the rest of Europe, with an average age of around 30.

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