All our products are the result of the close collaboration between O bag founder Michele Zanella, our in-house creative team and the Milan-based architecture and design studio laboratorio.quattro.

Most of our production is entrusted to the expertise and experience of well-established local partners and suppliers, ensuring excellent quality standards that are consistent with Made in Italy tradition.

All O bag products are designed to be modular, combinable and interchangeable with various accessories, offering ever-new combinations.

Four elements have made our brand unique, and over time these have become the company’s mainstays:


  1. modular and customisable
  2. innovative materials
  3. design
  4. affordable prices


Each year, our collections are divided into:


  • Spring
  • Summer
  • Autumn
  • Winter


Additionally, capsule collections and limited editions are released throughout the year to coincide with specific occasions, for example the collection created with Disney to mark Mickey Mouse’s 90th birthday in 2018.